In this day and age, product customization has become a new trend. Printed electronics such as Near-Field Communication (NFC) and radio frequency identification devices tags (RFID) allow users to receive customized messages such as greetings and blessings from their friends, family, and even business partners.
By offering personalized products, you can differentiate your brand from your competitors. Create a unique experience for your customers and increase their level of engagement with your product. Not only can it leave a positive impression on your customers, but it can also elevate their loyalty to your brand and boost sales.
In addition to satisfying your customers’ needs, data collected during the customization process allows you to understand their desires. Through analyzing the data, improvements can be made and products can be designed to gain competitive edge.
